860.463.7771 kenbrandon@comcast.net


Hockey Toolbox required a fresh new brand identity that remained both simple and memorable as well as reminiscent of the essence of the game from a coaching perspective.  Combining the company’s initials with the iconic shape of the ice rink (as made familiar on coach’s boards) resulted in just the right balance of readability and icon recognition.

Web page sample
Email marketing campaign ad
Product graphics